Shave off the Beards, Drink all the Bourbon

We are halfway through a busy bourbon fall release season full of amazing bourbons including Buffalo Trace’s highly anticipated Antique Collection and Four Roses’ 130 Anniversary Limited Edition Small Batch. And while all of that sounds amazing and the majority of us are on the hunt searching for these unicorn bottles to add to our collections; I must ask you to stop and have a seat to take this moment to discuss something of utmost importance —- your health. Not us women, that was last month - with Breast Cancer Awareness month. I’m talking about the number one consumer demographic in the bourbon industry – Men. For the entire month of November, I am challenging you and the Bourbon Industry to make an everlasting impact on Men’s Health by shaving off your beards and stashes and joining the Movember Movement.

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Samara RiversComment
You Get What You Pay For... Or, Do You?

“You get what you pay for” is one of the oldest sayings in society. My grandmother used to say it to me when she would shop for fresh fruit. I have heard it applied to any number of things; from furniture, to financial planners, to toilet paper (which is totally true, by the way).  The one area where I’ve noticed that the saying doesn’t apply is with whiskey.  For some reason, there seems to be no direct correlation between the price of whiskey and it’s quality. 

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Armond DavisComment
Flooded with Fame at the Bourbon & Beyond Festival

A few weeks ago, I had the amazing opportunity to participate in Bourbon & Beyond – an annual two-day rock concert and bourbon festival at beautiful Champion’s Park in Downtown Louisville. Bourbon & Beyond is just one of a series of bourbon related festivals produced by Danny Wimmer Productions and boasted a legendary rockstar lineup of Sheryl Crow, Lenny Kravitz, Sting and others. However, the entertainment was just a backdrop to the reason why I was there. The common denominator that is behind all of DWP’s productions in Louisville and it’s shining star headliner is and will always be bourbon.  
 

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Samara Rivers Comment
A Life of Commitment Leads to an Acknowledgement Well-Deserved

Much has been made recently about the diversity, or lack thereof, in the spirits industry. Minorities are underrepresented at all levels of the industry, from brand ambassadors, to C-suites, to distillery workers. Although it is not well known outside the industry, minorities have played a major role at distilleries for well over 100 years. Much has been made recently of the story of Nearest Green, a slave who was rented to Jack Daniel, and taught him the process of distilling whiskey. Fawn Weaver and her team at Uncle Nearest have done a great job of spreading the word about Nearest Green and his contributions to the industry. There are still more stories of minority contribution that need to be told.

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Armond DavisComment
We Bought A Barrel!

Last month, my partner and I had the opportunity to create a private labeled bourbon for our society through the Maker’s Mark Private Barrel Select Program. To say the least, it was a dream come true and the ultimate bourbon experience of a lifetime! 

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Samara Rivers Comment