Samara Rivers, Founder
My love for bourbon began on a family trip to New Orleans upon taking the suggestion of a salesman who introduced me to his favorite spirit. I became an instant fan of the spirit and spent every Friday for an entire year creating and mixing new cocktails with bourbon. It was something I shared within my network locally in Oakland and across the country via social media.
After realizing that there was very little direct consumer marketing geared towards people of color in the spirits industry; I began to brainstorm how to raise awareness of an emerging trend and demographic of upscale African American professionals who have high disposable incomes, enjoy luxury products and premium spirits. And thus, Black Bourbon Society was created…
Samara Rivers, Chief Bourbon Enthusiast, Founder - is a seasoned event planner extraordinaire. She has a flair for all things fabulous and is meticulous with details and event execution. As an influencer within the African American Community, she is passionate about diversity inclusion and ‘having a seat at the table’. She is also a writer and graphic designer with a natural forte for experiential marketing and branding.